About LR H&B

Who are LR Beauty & Health Systems?


Who are LR Beauty & Health Systems?

LR was established in Ahlen (Westphalia) in 1985. Six years later, with the market entry in Austria and the Netherlands, LR successfully set the course for international success through continuous expansion into new markets.

Today, we are one of Europe’s leading direct sales enterprises operating in numerous countries with 1,000 employees and approx. thousands independent sales partners.

LR’s aim and duty is to give every individual on the planet the chance to better their quality of life: thanks to innovative and high-quality products, an attractive business model for sales partners, numerous opportunities for all employees and excellent quality and competence in all that LR undertakes. 


Our vision

LR Health & Beauty Systems  


Our Features

Our Featured


Top Quality: German Standard

LR’s quality standards are exemplary. LR only cooperates with experienced raw materials suppliers and our entire range is permanently subject to both internal and external quality assurances. This is one of the reasons why the Aloe Vera Drinking Gels have been awarded the renowned INSTITUT FRESENIUS seal of approval – a first for the market!

Our quality commitment is also founded on product innovations that enthuse our partners and clients around the globe.


Star Concept - Cooperation with celebrities

When international stars wish to launch their own fragrance line or care products, they often contact LR. The ‘Star concept' pillar of success offers unique advantages: 

Up-close with the stars: The celebrities are actively involved in their product's design process. We take ‘Exclusively LR’ literally. 

Confidence: The fact that LR has gained the confidence of international stars testifies to the professionalism and excellent reputation that the company enjoys worldwide. 




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